Signage

Wayfinding

Combining our Wayfinding design experience with our industry leading laser cutters, vinyl plotters, CNC cutters, UV Printers, and Paints we’re able to handle the most challenging Wayfinding signage projects.

Utilizing this combination of in-house tools, materials, and fabricators allow us to be your one stop shop for interior ADA and Wayfinding signage.

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What is Wayfinding Signage

Wayfinding is a system of signage intended to make the navigation of a public space easier. This system is made of various visual communication elements such as arrows, numbers, and regulatory signage. Navigational aids are important not only in the context of the ADA (Americans with Disabilities Act) but also to ensure building traversal is painless. An insufficient wayfinding system gives the appearance of disorganization and often promotes frustration. Wayfinding signage manufactured by Petersen Brothers promotes organization and accessibility for all.

ADA Compliant Signage Vs. Wayfinding Signage

Although both classifications of signage exist to promote accessibility, their primary functions differ. ADA compliant signage was created so those with disabilities can navigate unfamiliar spaces. Whereas Wayfinding signage was created to guide all building occupants and promote efficiency and a positive visitor experience. For those reasons Wayfinding signage is not inherently regulated and does not need to meet ADA standards. For more information on the regulatory requirements of ADA Signage, review the ADA Standards for Accessible Design at ADA.gov.

What are the benefits of Wayfinding Signage

Ease of Accessibility - Establishing a wayfinding system in your building is essential to ensure visitors have a positive experience
Safety and Compliance - Emergency and disaster plans often rely on a wayfinding system. Building occupants will rely on the detail and clarity of this system in emergencies.
Efficiency - Building visitors will appreciate a clean and clear wayfinding system when navigating your facility. An insufficient system has the potential to ruin a visitor’s experience.

Four Types of Wayfinding Signage

Identification:
These signs label specific places or areas, such as room numbers, department names, and facility zones. They help occupants identify exactly where they are.

Directional:
These point visitors toward certain areas or landmarks with arrows and brief descriptions (e.g., “Restrooms →” or “Information Desk ↑”).

Informational:
These provide context or details about an area, like maps, directories, or descriptions about what a place offers. For example, an information board at a park may outline trails, regulations, and facilities.

Regulatory:
These communicate rules or restrictions, like “No Smoking” or “Employees Only,” helping to enforce policies within the space.

Basic Standards of Wayfinding Signage

Simplicity and Clarity
Design Consistency
Strategic Placement
Universal Accessibility – Braille & Secondary Language